Are you tired of searching? Request a watch and let us find it for you.


Giovanni Panerai opened his first watch shop in 1860 in the Ponte Alle Grazie Street in Florence, Italy. It was just the beginning of the new watchmaking company. The family put all the efforts for expanding the watch business, so soon it became the official supplier for the Italian Royal Fleet. Later, Panerai watches for sale became a real symbol of the highest quality mechanisms.

In 1900, a new Panerai watches shop with sophisticated precision timepieces like chronographs and chronometers was opened on Piazza San Giovanni in Florence. The popularity of Panerai watches grew, so Guido, the inheritor of Giovanni Panerai, decided to create absolutely new luminescent high-quality watches for the Italian Navy. Later they will be named as Radiomir models. In 1950, these models were replaced by the Luminor Panerai watches that had the same case and dial, but included eight-day power reserve. In 1972, the Panerai family brand was reregistered as Officine Panerai s.r.l. They produced limited editions of Panerai watches for sale oriented to the civilian market. Thereby, Panerai luxury watches were commercialized and welcomed in the market by connoisseurs of Haute Horlogerie. In 1997, the Panerai brand was sold to Richemont Group that brought it even more popularity.

The unique Panerai watches for men and women are sold at very attractive prices here, on our website. We have a great variety of pre-owned and new discounted models for any taste. Just choose your favorite one!