Our Pledge and Our Process
What's a watch worth if it's not authentic? To us, this isn't even a question worth answering. We only work with authentic watches, and that goes for all merchandise sold on 300watches.com, in our eBay store, and at our office in New York City's Diamond District. If it's not the real deal, it's not a deal you'll find at 300watches.
We're well aware that most companies, both in the virtual marketplace and in cities across the world, will claim to sell authentic watches. But what steps are being taken to ensure that only genuine timepieces are being sold? Sure, if it's coming straight from the manufacturer, chances are, it's authentic. But what about the second-hand dealers in town? How sure are they that the watch they're selling you is truly legitimate? We can't speak for them. We can only assure you that our timepieces are the real thing.
We are not connected, in any way, to any manufacturer, nor any of their authorized dealers. We're resellers. That means we're unbound by the restrictions that companies like Rolex or Chopard might put on their dealers.
It also means we're not biased. We have no favorites, and we have no stock in any of these companies. We do our due diligence, scouring the market for the best authentic watches at the most affordable prices, and we pass those deals on to you.
Based on our years in the luxury-watch business, we can say with confidence that it's not worth our time to sell replicas — watches that are designed after popular models, but are not actually made by the advertised manufacturer. The movements don't last, the materials wear fast, and the care put into making them is generally sub-par. Returns, refunds, and angry phone calls are inevitable, and we simply don't want to be a part of that, not to mention, it's just bad business.
It's important that you understand, a watch with "aftermarket" parts can still be authentic. But these parts were added after the timepiece was originally built in the factory.
For instance, if diamonds were placed on the bezel by a professional watchmaker, the watch maintains its integrity because the movement is unaffected, and its main features, untouched. Still, going forward, 300watches has decided not to invest in pieces with aftermarket parts. Everything will be all-original from here on out.
You may come across a handful of older watches in our inventory with aftermarket diamonds or straps, but these will be few and far between. With some vintage watches, the strap, clasp, or crystal may have needed replacement. These details will always be included in our product descriptions.
Diamond and gold watches are almost always involved when discussing the difference between authentic, aftermarket, and replica watches. Understanding these differences will allow you to make an informed decision about which watch to purchase. Remember, a replica is not genuine in any way. It is entirely unauthentic. If a watch doesn't have a serial number that is consistent with the company's records, it's a replica. On the other hand, one common misconception is that a "gold-plated" watch must be a replica. This is not the case. Many authentic watches use gold plating to cover the base material, which might be stainless steel.
Though a watch with aftermarket parts can be genuine, these parts can change the asking price of a watch, and affect its overall value. If diamonds were added to a watch, it will not be worth as much as the same model with original diamonds, but it may be priced higher than the same model without diamonds. As you’re beginning to see, a watch's authenticity depends on a number of factors.
All told, the luxury-watch market a very complicated place for potential buyers. That is why we work diligently to ensure that we only sell authentic watches, and why we give detailed descriptions of all those we sell.
Most of our watches come from fellow professionals who have been in the luxury-watch community for as long, if not longer than we have. For more than 10 years, we have worked with these partners, and we can vouch for their commitment to authenticity just as they would vouch for ours. Just as we guarantee the authenticity of every watch we sell to you, they make us that same guarantee, every time. And we keep all receipts, invoices, and other documentation in meticulous fashion.
When we get a watch from a private client, whether purchased trough King Watch Buyers or in a trade, we send that piece to our watchmakers to certify its authenticity. That may involve opening the watch to inspect the movement, looking at the diamonds under a microscope, or weighing the watch to assess its precious-metal content. And the knowledge gleaned from these inspections will give us that much more information for our descriptions.
Even when a watch comes with the original box and papers, they, too, must be inspected because each company has its own way of indicating the product's authenticity. The innovators at Romain Jerome, for example, store the information digitally on a USB drive that plugs into your computer. Most companies do it the old-fashioned way: etching a unique serial number into the watch's back plate. If we have decided not to post photos of the papers, or part of a picture has been blacked out, we've only done it to protect the previous owner's privacy.
Although it is incredibly rare, if you receive an item from us that turns out to be unauthentic, you will be issued a full refund, including any costs associated with shipping and insurance. We do ask these clients to provide a letter, from an accredited watchmaker who deals with similar timepieces, stating that the watch is not authentic, and providing a basis for that conclusion.