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In 1865, at the age of 22, Georges Faivre-Jacot founded his small company for the watch movements’ production in Le Locle. It was the start of the Zenith history. From the very beginning, Georges Faivre-Jacot used the advantage of automation and made his business following the American management model. The watches factory grew very fast, and success came quickly.

In 1969, Zenith independently designed and manufactured the world's first automatic watch with the frequency of 36,000 vph. It brought the real success and fame to the company. In 1999, the brand joined the famous French group LVMH (Louis Vuitton/Moet/Hennessy). This led the company to a complete renovation, and already in 2002, Zenith introduced four new watch movements and 14 new Zenith watch models for sale in 52 different variations. Zenith manufacture collects together the representatives of 80 different professions employing 250 talented watchmakers even today. For example, for creating a single Zenith El Primero watch for sale, 2,500 operations and 150 highly qualified specialists are needed. The period of creation can take approximately nine months!

Thereby, Zenith is famous for its men's luxury watches. The best examples belong to the Class, Port-Royal, Defy, and classic Academy and ChronoMaster collections. The most popular Zenith luxury watches for ladies are represented by the Star Sea, Star Love, Star Rock, and Starissime series. You can buy these Zenith watches online here, on our website. Moreover, our price list will pleasantly surprise you!