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Rodania

Swiss manufacturer Rodania was founded in small town Lengnau which is famous for talented watchmakers. Started by the Baumgartner family, business soon began to grow in leaps and bounds. Rodania top luxury watches became famous beyond the town and soon spread throughout Switzerland, Europe and the rest of the world. The tremendous success is connected with the production of high end watches for men and women the distinctive features of which are unique elegant design and excellent quality.

In 1947 the brand opens distribution centers in Montreal, New York, London and Brussels. This was only the beginning of worldwide fame. In 1951 Brussels became Rodania's headquarters. This location in the heart of Europe appeared to be advantageous and profitable, as the brand reached enormous leadership in the Belgium market.

One of the main reasons Rodania gained so stunning success is competent advertising. In 1954 the company started a still ongoing effective partnership with cycling sport. All the major races and events in cycling were escorted by cars with Rodania logo. In 1972 the brand even launches special collection dedicated to the five-time winner of the Tour de France Eddy Merxks. In 1959 brand makes one more inventive step in marketing. The commander of Belgium expedition to Antarctica wears one of the Rodania fine watches.

The image of the expensive men's luxury watches manufacturer was also promoted by Thierry Boutsen, famous Formula-1 pilot who became a worthy ambassador of the company. Rodania's managers based the advertising process on one principle: the more the better. Brand's name appeared in different ads, presentations and editorials, promoting the best luxury watches all over the Europe and other continents.

Rodania designs fine watches for men and women made in stainless steel and elegant gold. The vintage collections are notable for their unique design and classic look.

The invasion of cheap watches from Japan represented a threat to the company's existence. Rodania was close to imminent demise, but the Aebi family bought the brand with all its copyrights making it an international player in the watchmaking business. In 1995 the strategic sales outlets were opened in France thus promoting the manufacturer of high end luxury watches throughout the country.

On the brand's 50th anniversary Rodania became an official representative of of the Paris-Dakar Rally. The brand advanced technically, creating Chronograph watches for men and women, exquisite stainless steel watches, diamond and gold prestige watches with chronometers and perpetual calendars.

Rodania designer watches have many details to be proud of: they are infallible in extreme conditions, waterproof even down 100m and have stainless steel or titanium bracelets. These features have made the brand especially popular among famous sportsmen. You can take a look at Rodania collections of luxury watches for men and women on the 300watches.com site. This digital media offer the best fine watches at affordable prices, so you can easily choose the model you like and buy it online.