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Peren Luxury Watches Debute

300watches.com has a great pleasure to present you absolutely new Peren luxury watches that are created by young but very talented guy – Andy Bica. Though the headquarters of the Peren manufactory is now located in Transilvania, Romania - the birthplace of its founder, all basics of fine watchmaking were picked up in Biel/Bienne, Switzerland, where Andy Bica decided to found his own luxury watch brand. But the dream to produce timepieces started to grow in Andy’s heart when he was just 10 years old with the opportunity to de-assemble his first mechanical watch that belonged to his father. The history of the Peren Company’s creation is very interesting and a little bit mystical like everything that is connected with the homeland of Vlad the Impeller or as he is often called – Dracula. But now we are going to tell you about the Peren brand itself. 


The word “Peren” coming from the Latin word “perennis” means perpetual, everlasting and durable. And as we can see now, it was a really good choice, as all the Peren designer watches are truly timepieces that will last for a very long time. Being a watch enthusiast and a gifted watchmaker, Andy Bica creates his high-end watches, using only the best Swiss movements and high-quality materials, with unmatched quality, but at the same time for affordable prices. His purpose is to give people around the world the opportunity to have a Swiss hearted and designed watch at a low cost. So how does he do this? It’s all due to his direct-to-consumer approach and also the hand assembling technique. Thus, he skips different brokers or distributors, and gives a chance to buy an exclusive timepiece at the lowest price possible. Another important idea of this luxury watch brand is to ensure that all the timepieces are prepared for perenniality. So, a rigorous quality testing is always made, and only the pieces that have passed such a process are marketed. These watches are actually hand-made by Andy, and this is the main reason why Peren is reducing the cost of manufacturing and guarantees full control over the quality.


The first Peren Chronograph collection of designer watches is inspired by flying instruments. To be more specific, we are talking about the World War II IAR-80 fighter aircraft that was firstly presented in 1939 at the king's day, His Majesty Carol II Hohenzollern-Sigmaringen. It is an easy recognizable similar style for these luxury watches and the aircraft itself. But having the brand's philosophy with the design that can be characterized as perfectionism, Andy Bica has added that something special that combines these high-end watches with his native Transilvania – the Peren logo inspired by the vampire teeth. And this little but very important detail tells us about the big love of Andy Bica to his Motherland, as well to all things that he creates and all things that he will create in future!